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We love these classy images by photographer Anne Bollwahn from Berlin.
Campari is the bright red Italian bitter alcoholic sip. Granted, it's an acquired Italian taste but in Italy, it's as common as the Vespa and the Fiat 500. The iconic Italian brand Campari Soda is celebrating its 80th anniversary by re-imagining the infamous bottle designed by Fortunato Depero in 1932. The bottle, which was born modern, is an emblematic piece of design, which forever linked Campari to the Italian aperitivo. Designer Matteo Ragni has been tasked with the re-design, looking to enhance the distinctive and iconic form, and giving particular "relevance" to the 80th anniversary. Ragni, a Milanese architect and designer, is often considered the artistic "heir" to Bruno Munari, who himself worked extensively with Campari.
Campari is the bright red Italian bitter alcoholic sip. Granted, it's an acquired Italian taste but in Italy, it's as common as the Vespa and the Fiat 500. The iconic Italian brand Campari Soda is celebrating its 80th anniversary by re-imagining the infamous bottle designed by Fortunato Depero in 1932. The bottle, which was born modern, is an emblematic piece of design, which forever linked Campari to the Italian aperitivo. Designer Matteo Ragni has been tasked with the re-design, looking to enhance the distinctive and iconic form, and giving particular "relevance" to the 80th anniversary. Ragni, a Milanese architect and designer, is often considered the artistic "heir" to Bruno Munari, who himself worked extensively with Campari.
"Redesigning an icon is the dream of every designer on the planet," says Matteo Ragni. "Yet in this case the designer's duty was to stop and reflect on the essence of a project in accordance with history and in harmony with the natural evolution of time. Thus, the idea was born to maintain the original aspect ratio of the bottle designed by Fortunato Depero, dressing it with new and more stylish clothes. The texture used is a geometric pattern that recalls the essential spirit of Futurism, and breaks down the formal ingredients of this true work of art. Triangles and circles are repeated to create a memorable chase grip, leaving two spaces for the logo and the mention of the anniversary."
Unfortunately Campari Soda is not available in the US.
But you can buy a 75cl Campari Bottle from Bevmo or specialized stores and mix your own.
But you can buy a 75cl Campari Bottle from Bevmo or specialized stores and mix your own.
So here is the Campari Soda Recipe so you can create your own.
Campari Soda Recipe:
3 parts Soda Water
1 part Campari
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Campari with Blood Orange:
3 parts Blood Orange Soda (buy from Wholefoods or Trader Joe's)
1 part Campari
1 Slice of Orange (preferably Blood Orange)
Campari Soda Recipe:
3 parts Soda Water
1 part Campari
Fill a chilled rocks glass with ice cubes. Add all ingredients.
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Campari with Blood Orange:
3 parts Blood Orange Soda (buy from Wholefoods or Trader Joe's)
1 part Campari
1 Slice of Orange (preferably Blood Orange)
Fill a chilled rocks glass with ice cubes. Add all ingredients. Garnish with orange.
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Negroni Cocktail Recipe:
1 part Gin
1 part Sweet Vermouth
1 part Gin
1 part Sweet Vermouth
1 part Campari
1 Slice of Orange (preferably Blood Orange)
Fill a chilled rocks glass with ice cubes. Add all ingredients. Garnish with orange.
Another equally famous icon is the Campari Light designed by Raffaele Celentano for Ingo Maurer. As Campari continues to change the design of their bottles, the Campari Light is changing as well. The Campari Light is available in the US through Stardust.
